Founded by producers Dan Looney and Adam Paulden, DLAP Entertainment is an Olivier Award-winning production company, which produces, manages and finances multiple musicals, plays and concerts across the globe.


DLAP have produced a host of productions across the UK and globally including the multi Olivier award-winning revival of Stephen Sondheim’s Company at the Gielgud Theatre in London’s West End; the West End and touring production of the Kander and Ebb musical ‘whodunnit’ Curtains, starring Jason Manford; the smash-hit 80’s rock musical, Rock of Ages on tour in the UK, Ireland and international productions; the 30th Anniversary Tour of Fame! across the UK, Ireland, internationally and in the West End and The Wedding Singer, the musical based on the Adam Sandler movie: UK Tour, Wembley Park Theatre and South Korea (winner of the ‘Best Musical’ award at the Deagu International Musical Festival 2019). The company also produced the first ever play adaptation of The Last King of Scotland, based on the award-winning novel by Giles Foden (and subsequent Oscar-winning film starring Forest Whittaker and James McAvoy), which played at the Sheffield Crucible Theatre.


Dan Looney (Executive Producer/Company Director) is a Producer, Actor and Composer. He recently appeared as ‘Elder Poptarts’ in the West End production of the Tony Award-winning musical The Book of Mormon.

His previous producing credits include Bouncers, Spring Awakening, The Wedding Singer, Anything Goes and One Night of Impro. His composing credits include The Confession Room (St James Theatre, West End); Judy – The Righteous (Trafalgar Studios, West End); Swear Our Love (London) and the score to feature film Opening Night of the Living Dead. Dan has also won multiple awards as one half of the radio show The Dan and Sam Show.

Adam Paulden (Executive Producer/Company Director) has been producing commercial entertainment for over twelve years. He enjoyed a seven year tenure as Kenny Wax’s General Manager, overseeing the multiple Olivier award-winning productions of Top Hat and The Play That Goes Wrong. Prior to this Adam appeared in numerous BBC Radio plays and graduated with an English Studies degree from the University of Nottingham. He also runs the digital film and content company, Neopolitan Pictures, and has produced/directed/co-written two TV comedy pilots.

Select credits include: Curtains (UK Tour, Wyndham’s West End), Company (Gielgud Theatre, West End – Winner of 4 Olivier Awards), The Wedding Singer (UK Tour, Wembley Park Theatre and Deagu International Music Festival, South Korea – Winner of the Best Musical award), The Last King of Scotland (Sheffield Crucible Theatre), Rock of Ages (UK Tour, Berlin), Fame (UK Tour, Peacock Theatre, West End and Wembley Park Theatre) and Chita Rivera Live In London (Cadogan Hall). Full credits at www.adampaulden.com.

Jason Haigh-Ellery (Company Director) founded Big Finish Productions in 1998 and the company has grown to be the largest independent producer of Audio Drama in the world, working regularly with media corporations such as the BBC, MGM and ABC on Doctor Who, Torchwood, Stargate, Dark Shadows and on original series such as Graceless and The Confessions of Dorian Grey. Big Finish won the BBC Audio Drama Award for Best Drama for Doctor Who in both 2014 and 2017. Jason also founded the animation house Planet 55 Studios in Australia working on two animated versions of Doctor Who and producing the original 26-part drama Prisoner Zero for ABC and Netflix. Jason has also produced and been involved with a host of reality shows including Nadia Goes to Hollywood, Nadia: Chasing the Dream, Strictly Dance Fever and Fame – The Musical. In 2017, Jason was Executive Producer on the movie The Time of their Lives which subsequently reached #1 comedy on Amazon. Jason’s previous producing credits include Henry V, Spring Awakening, By Jeeves, Love Shack, High Society, The Steamie, The Wedding Singer, Fame – The Musical, Yes Prime Minister, The Ladykillers, Flashdance, Never Forget, Rock of Ages, Wasted, Footloose, Wolfboy, A Christmas Carol and The Whatsonstage Theatregoer Awards.

Richard Klin (Company Director) is an experienced entrepreneur and has founded & sold several companies in the real estate & technology sphere.

Today he sits on the board of several companies of which he founded or was an early stage investor.  These include the property group Habitus, the medical ecommerce company anatomystuff.co.uk and the fast growing London coffee chain, Urban Baristas.

He has been involved in theatre production since 2015 and is excited to be a part of the DLAP team to support their continuing growth.

Natalie Bush (Development Producer) joined DLAP in 2018 as a Production Assistant, working across Rock of Ages (UK/Ireland Tour 2018/19); Chita Rivera in Concert (Cadogan Hall); Curtains (UK/Ireland Tour 2019/20); The Last King of Scotland (Sheffield Crucible) and Bonnie & Clyde (In Development).

Prior to this, Natalie trained as an actor from a young age and studied at both the BRIT School and Arts Educational School London. Acting credits include Penny Pingleton in Hairspray, Stephanie Mangero in Saturday Night Fever, Susan in Sweet Smell of Success and the Edinburgh Fringe Production of Fresher the Musical. Natalie has also toured Europe & Australia as a lead vocalist in The World Of Musicals.

Samuel Quested (General Manager) completed his degree in Contemporary Performance in 2012. Since then Samuel has since built up an impressive background of professional experience in directing, producing and general management.

In his previous role as general manager, Samuel worked for Club 11 London, producing one-off concerts for world-class musical theatre performers. Previous concerts include; Carrie Hope Fletcher, Megan Hilty, Jeremy Jordan, Shoshana Bean, Chita Rivera, Laura Michelle Kelly and Tori Amos’s musical, The Light Princess.

As director Samuel’s credits include; Blues In The Night – 30th Anniversary (London Hippodrome), Into The Woods (Salisbury Playhouse). As assistant director; Old Fools (Southwark Playhouse) and as associate producer; Party of One and Divallusion, both at the Edinburgh Fringe starring singer impressionist Christina Bianco.

Alongside theatre, Samuel has also worked extensively in the field of magic for almost 7 years. In 2016 Samuel joined the company of the smash hit magic show Impossible, working with some of the greatest magicians in the world. With over 150 performances including a UK tour, London (Noël Coward), Beirut, Dubai, Singapore and  Araneta Arena in Manila.

Charlotte Barlow (Production Assistant) joined DLAP in April 2019. Charlotte’s most recent position was working for Grazia magazine at Bauer Media as their Media Planner. Prior to this Charlotte trained at the Italia Conti Academy of Performing Arts. Then went on to complete a BA English degree at the University of Southampton graduating with First Class Honours. While at university Charlotte competed nationally in contemporary, street, ballet, jazz and tap squads and took the role of Social Secretary on the Ballet Society. She also contributed to the university’s media magazine ‘The Edge’, writing theatre reviews for the Mayflower Theatre. For the past four years she worked for Pixie Lott’s Performing Arts Academy in her home City of Chelmsford, firstly as a Teaching Assistant and then as Musical Theatre teacher. Additionally for the past three years she has worked as an entertainer/performer for ‘The Only Way is Entertainment’ agency across Essex and London.



As commercial Producers and General Managers working on multiple productions across the globe including West End, Broadway and UK Touring, DLAP Ents have a team of highly skilled individuals who are able to service the needs of any production, no matter the size. General Management, Tour Booking and Production Accounting are vital parts of any production and are integral to the successful delivery and running of any show.


DLAP Entertainment are able to offer their services to Producers from the conception of a project and are able to offer support and advice in all areas behind the scenes.


DLAP Entertainment

3rd Floor

80 St. Martin’s Lane



DLAP Ltd Data Protection Notice

Effective Date: October 2020

About Us

We are DLAP Entertainment of Third Floor, 80 St. Martin’s Lane, London, WC2N 4AA.

We operate the website https://www.dlapents.com.


This policy describes the use of your information by DLAP Entertainment.

It explains the ways in which we will protect your personal information and it details your rights.

DLAP Ltd is a controller of data, we therefore will demonstrate the highest level of compliance responsibility.


What Information do we collect and use?

  • We hold various types of information for different purposes to provide and maintain our services. This includes personal data.
  • Whilst you use our company’s services, we may ask for personal information to identify you or contact you.
  • We will be clear, open and honest with you from the offset about how we will use your personal data.
  • We only use information for the purpose of legitimate interests being pursued by us in relation to the services we provide.
  • We collect information if you contact us by email or via our website with queries/complaints etc. If you contact us, we retain the records of that correspondence in an email inbox.
  • For our productions it is essential that we collect personal data from you. It is also required that we collected a small amount of sensitive personal information. This includes a declaration of health.
  • All information held will come directly from you.


How and why do we use your personal information?

  • We decide to collect, and process only essential personal data and we do so to perform our company’s functions.
  • We have reviewed the purposes of our processing activities and selected the most appropriate lawful basis for these activities.
  • DLAP Ltd lawful basis for processing data is contract. Meaning the processing is necessary for a contract we have with you.
  • Therefore, we process personal data as a result of a contract between us and you, the data subject. Data subjects are our employees and we have a direct relationship with them.
  • We have complete autonomy as to how your personal data is processed.
  • We have checked that this data processing is necessary for our company to function and are satisfied that there is no other reasonable and less-intrusive way to achieve that purpose.
  • Our retention period for your personal data is in most cases for as long as you are in contract with us. We will securely erase or anonymise your information once it is no longer needed.


Who do we share your information with?

Your information will be shared internally between DLAP staff, they will only use it to carry out their duties in line with the purposes of the company.

We will need to share your personal information in the following cases:

  • The company manager of any production requires access to personal information to process payroll and maintain essential contact with employees throughout the run
  • To gain professional advice from accountants or lawyers where they require that information in order to provide the advice
  • When equity require it from us


Where is your information stored?

We store all personal information that you provide us with on a secure online server (Dropbox) and this is only accessible predominantly to DLAP staff and occasionally to production company managers, lawyers and accountants only when required.

The security of your data is hugely important to us, but please note that no electronic storage can be 100% consistently secure and we therefore cannot guarantee its absolute security.


Your rights

You have the following rights in relation to the personal information we hold about you:


The right to be informed

You have the right to be informed about the collection and use of your personal data. The purpose for processing it, the retention period and who it will be shared with.


The right of access

You have the right to be aware of and verify the lawfulness of the processing we are carrying out. We must provide a copy of the information if requested by you and this will be without delay and free of charge.

You are entitled to the following:

  • Our purpose for processing and the legal basis for which we collect it
  • Categories of personal data we are processing;
  • Recipients or categories of recipients we are disclosing the personal data to (including recipients or categories of recipients in third countries or international organisations);
  • Our retention period and our criteria for determining this period
  • A right to request rectification, erasure or restriction;
  • The ability to raise a complaint with the Information Commissioner and the ICO’s contact details
  • The personal data we are processing (in writing) and any available information we have about the origin of the data.


The right to rectification

We must rectify any inaccurate personal data when it becomes apparent or if you request it of us. If the personal data we hold is incomplete or inaccurate we will seek to amend this.

You may make a request for rectification of your personal data we hold verbally or in writing. We will take the time to ensure we have understood what you have requested of us and action this immediately.

If we refuse a request for rectification you can raise a complaint with the Information Commissioner.


The right to erasure

You have the right to request deletion or removal of your personal data when you believe there is no compelling reason for us to continue its processing.


The right to restrict

You are permitted to restrict the processing of your personal data, meaning you allow it to be stored but you limit the processing of it in the future.


The right not to be subject to automated decision-making

You have the right not to be subject to a decision when it is based on automated processing. You are entitled to express your point of view, obtain human intervention and obtain an explanation of the decision.



When visitors leave comments on the site we collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection.

An anonymised string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it. The Gravatar service privacy policy is available here: https://automattic.com/privacy/. After approval of your comment, your profile picture is visible to the public in the context of your comment.


If you upload images to the website, you should avoid uploading images with embedded location data (EXIF GPS) included. Visitors to the website can download and extract any location data from images on the website.


Contact forms



If you leave a comment on our site you may opt-in to saving your name, email address and website in cookies. These are for your convenience so that you do not have to fill in your details again when you leave another comment. These cookies will last for one year.

If you have an account and you log in to this site, we will set a temporary cookie to determine if your browser accepts cookies. This cookie contains no personal data and is discarded when you close your browser.

When you log in, we will also set up several cookies to save your login information and your screen display choices. Login cookies last for two days, and screen options cookies last for a year. If you select "Remember Me", your login will persist for two weeks. If you log out of your account, the login cookies will be removed.

If you edit or publish an article, an additional cookie will be saved in your browser. This cookie includes no personal data and simply indicates the post ID of the article you just edited. It expires after 1 day.

Embedded content from other websites

Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.

These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website.


Contacting Us

We will update this policy annually, to inform you of any changes to our use of your personal information. This currently policy was published in April 2020.

If you have any questions about this privacy policy, or you wish to exercise your rights detailed within it, please get in touch with us by emailing:



DLAP offers accountancy services for productions of all sizes and formats.


Production Accounting services include:


  • Company registration;
  • Corporation tax registration;
  • VAT registration;
  • VAT returns (quarterly or monthly);
  • Corporation tax returns;
  • Theatre Tax Relief claims;
  • Invoice payments;
  • Sales invoices;
  • Bookkeeping;
  • Petty cash management;
  • Profit and loss projections;
  • Ticketing data analysis;
  • Payroll services;
  • Weekly or monthly reporting;
  • Pre-production accounts;
  • Operating accounts;
  • Closing accounts;
  • Royalty statements.


As commercial producers working extensively in the UK touring sector, DLAP has strong relationships with every major theatre in the UK, as well as smaller venues and studios.


Tour Booking services include:


  • Identifying target theatres and creating touring schedules;
  • Expert advice on venue deals;
  • Negotiation of financial deals with venues;
  • Expert advice on venue settlements and contra charges;
  • Venue contracts.


DLAP offers bespoke general management services to a variety of productions including West End musicals and plays, large and mid-scale touring productions and more alternative live formats, such as immersive productions. DLAP ensures that all productions are realised within budget and adhere to deadlines and deals.


General Management services include:


  • Financial management and planning;
  • Budgeting and sales forecasts;
  • Organising production, technical and creative meetings;
  • Creation and management of workshops and rehearsed readings;
  • Contract negotiation and delivery (rights, creatives, cast, crew, third parties);
  • Artist deals and agent negotiation;
  • Expert advice on actors, musicians and technical union rates and contractual stipulations;
  • Co-ordination and management of casting and auditions;
  • Supervision and management of physical production work, including set design and construction, costumes, props and wigs;
  • Negotiating and contracting orchestral fixers and musicians;
  • Marketing and press campaign management;
  • Travel and accommodation booking;
  • Negotiation and procurement of rental deals (lighting, sound, AV) and haulage;
  • Organising transportation of equipment and goods to and from stores, rehearsals and venues;
  • Set storage services;
  • Rehearsal schedules and co-ordination;
  • Disciplinary proceedings when required;
  • Press night/opening night co-ordination and management;
  • Advice on and procurement of insurance policies;
  • Company setup and corporate structuring advice;
  • Comprehensive production accountancy;
  • Payroll services
  • Expert advice on venue settlements and negotiation with venue managers;
  • Theatre Tax Relief claims;
  • Management of production merchandising;
  • Problem solving and meeting exigencies of productions