Created by producers Dan Looney and Adam Paulden, DLAP is an Olivier Award-winning production company, which produces, manages and finances multiple musicals, plays and concerts across the globe.


DLAP have a produced a host of productions across the UK and globally including the smash-hit musical, Rock of Ages, the 30th Anniversary Tour of Fame! and The Wedding Singer, the musical based on the Adam Sandler movie: winner of the ‘Best Musical’ award at the Deagu International Musical Festival 2019.


The company is producing the first stage musical adaptation of the Sony/ScreenGems movie, Burlesque, which will premiere at the Paper Mill Playhouse in New Jersey in 2021 before transferring to Broadway. DLAP is also producing the first play adaptation of The Last King of Scotland, based on the award-winning novel by Giles Foden (and subsequent Oscar-winning film starring Forest Whittaker and James McAvoy), premiering at the Sheffield Crucible Theatre in September 2019 prior to West End, Broadway and international productions. DLAP is producing the UK premiere of the Broadway musical Curtains written by legendary musical writing duo Kander & Ebb and starring Jason Manford.


Previous productions include: the West End revival of the Stephen Sondheim masterpiece, Company (Gielgud Theatre, West End 2018 – starring Rosalie Craig, Patti LuPone, Jonathan Bailey and Mel Giedroyc. Winner of 4 Olivier Awards, 9 Olivier Award nominations and 2 WhatsOnStage Awards) and The Wedding Singer (UK Tour 2017).


Dan Looney (Executive Producer/Company Director) is a Producer, Actor and Composer. He recently appeared as ‘Elder Poptarts’ in the West End production of the Tony Award-winning musical The Book of Mormon.

His previous producing credits include Bouncers, Spring Awakening, The Wedding Singer, Anything Goes and One Night of Impro. His composing credits include The Confession Room (St James Theatre, West End); Judy – The Righteous (Trafalgar Studios, West End); Swear Our Love (London) and the score to feature film Opening Night of the Living Dead. Dan has also won multiple awards as one half of the radio show The Dan and Sam Show.

Adam Paulden (Executive Producer/Company Director) was the General Manager for Kenny Wax Ltd for seven years, overseeing the multi-Olivier Award-winning productions of Top Hat and The Play That Goes Wrong, among many other titles.

Producer credits include Burlesque (In Development – Paper Mill Playhouse); Sherlock (In Development); Bonnie & Clyde (In Development); The Last King of Scotland (Sheffield Crucible); Curtains (UK Tour); Company (West End); Rock of Ages (UK Tour, World Tour); Fame (UK Tour, World Tour); The Wedding Singer (UK Tour); Chita Rivera Live In London (Cadogan Hall); Phoenix Rising (The Big House); The Donkey Show (Proud Camden); Streets (Southwark Vaults); Fresher (Pleasance Theatres London and Edinburgh); Bear (Old Red Lion); I Am A Camera (Southwark Playhouse); Wild West End (Pleasance London and Edinburgh); The Songs of My Life (Garrick Theatre); Sons of Pitches (Freedom); Plug In The Lead (Leicester Square theatre); Ultimate Elton (Leicester Square theatre, India Tour); Mash-Up (Leicester Square Theatre, Freedom); In Town With Motown (Freedom); Collaborations (St. James Theatre Studio); Lily Atkinson Live (St. James Theatre Studio); NEXT (Battersea Barge); Steve And Then It Ended (Theatre 503); Aftershow @ JoJo’s (Madame JoJo’s).

General Manager credits include: The Best Of… Rock Musicals (Eventim Apollo); Fat Friends (UK Tour); Not Dead Enough (UK Tour); The Comedy About a Bank Robbery (West End); Dear Lupin (West End); Top Hat (UK Tour; West End, Japan); The Play That Goes Wrong (UK Tour, West End); Peter Pan Goes Wrong (West End); Carrie’s War (UK Tour); Wonderful Town (UK Tour). Adam is also the Executive Producer of the digital motion picture company, Neapolitan Pictures and has previously produced two comedy TV pilots; Stains of Staines and Aunties (Co-Writer and Director).

Jason Haigh-Ellery (Company Director) founded Big Finish Productions in 1998 and the company has grown to be the largest independent producer of Audio Drama in the world, working regularly with media corporations such as the BBC, MGM and ABC on Doctor Who, Torchwood, Stargate, Dark Shadows and on original series such as Graceless and The Confessions of Dorian Grey. Big Finish won the BBC Audio Drama Award for Best Drama for Doctor Who in both 2014 and 2017. Jason also founded the animation house Planet 55 Studios in Australia working on two animated versions of Doctor Who and producing the original 26-part drama Prisoner Zero for ABC and Netflix. Jason has also produced and been involved with a host of reality shows including Nadia Goes to Hollywood, Nadia: Chasing the Dream, Strictly Dance Fever and Fame – The Musical. In 2017, Jason was Executive Producer on the movie The Time of their Lives which subsequently reached #1 comedy on Amazon. Jason’s previous producing credits include Henry V, Spring Awakening, By Jeeves, Love Shack, High Society, The Steamie, The Wedding Singer, Fame – The Musical, Yes Prime Minister, The Ladykillers, Flashdance, Never Forget, Rock of Ages, Wasted, Footloose, Wolfboy, A Christmas Carol and The Whatsonstage Theatregoer Awards.

Natalie Bush (Associate Producer) joined DLAP in 2018 as a Production Assistant, working across Rock of Ages (UK/Ireland Tour 2018/19); Chita Rivera in Concert (Cadogan Hall); Curtains (UK/Ireland Tour 2019/20); Burlesque (in development – Papermill Playhouse); Sherlock (In Development); Bonnie & Clyde (In Development); The Last King of Scotland (Sheffield Crucible).

Prior to this, Natalie trained as an actor from a young age and studied at both the BRIT School and Arts Educational School London. Acting credits include Penny Pingleton in Hairspray, Stephanie Mangero in Saturday Night Fever, Susan in Sweet Smell of Success and the Edinburgh Fringe Production of Fresher the Musical. Natalie has also toured Europe & Australia as a lead vocalist in The World Of Musicals.

Samuel Quested (General Manager) completed his degree in Contemporary Performance in 2012. Since then Samuel has since built up an impressive background of professional experience in directing, producing and general management.

In his previous role as general manager, Samuel worked for Club 11 London, producing one-off concerts for world-class musical theatre performers. Previous concerts include; Carrie Hope Fletcher, Megan Hilty, Jeremy Jordan, Shoshana Bean, Chita Rivera, Laura Michelle Kelly and Tori Amos’s musical, The Light Princess.

As director Samuel’s credits include; Blues In The Night – 30th Anniversary (London Hippodrome), Into The Woods (Salisbury Playhouse). As assistant director; Old Fools (Southwark Playhouse) and as associate producer; Party of One and Divallusion, both at the Edinburgh Fringe starring singer impressionist Christina Bianco.

Alongside theatre, Samuel has also worked extensively in the field of magic for almost 7 years. In 2016 Samuel joined the company of the smash hit magic show Impossible, working with some of the greatest magicians in the world. With over 150 performances including a UK tour, London (Noël Coward), Beirut, Dubai, Singapore and  Araneta Arena in Manila.

Charlotte Barlow (Production Assistant) joined DLAP in 2019. Charlotte’s most recent position was working for Grazia magazine at Bauer Media as their Media Planner. Prior to this Charlotte trained at the Italia Conti Academy of Performing Arts. Then went on to complete a BA English degree at the University of Southampton graduating with First Class Honours. While at university Charlotte competed nationally in contemporary, street, ballet, jazz and tap squads and took the role of Social Secretary on the Ballet Society. She also contributed to the university’s media magazine ‘The Edge’, writing theatre reviews. For the past four years she worked for Pixie Lott’s Italia Conti Associate School in her home City of Chelmsford, firstly as a Teaching Assistant and then as Musical Theatre teacher. Additionally for the past three years she has worked as an entertainer/performer for ‘The Only Way is Entertainment’ agency across Essex and London. Charlotte has achieved her Grade 8 Singing from Trinity College London, ISTD Intermediate Tap and Standard 6 Ballet.


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As commercial Producers and General Managers working on multiple productions across the globe including West End, Broadway and UK Touring, DLAP Ents have a team of highly skilled individuals who are able to service the needs of any production, no matter the size. General Management, Tour Booking and Production Accounting are vital parts of any production and are integral to the successful delivery and running of any show.


DLAP Ents are able to offer their services to Producers from the conception of a project and are able to offer support and advice in all areas behind the scenes.


DLAP Entertainment

Third Floor

80 St. Martin’s Lane



DLAP Ents offer theatre production finance and production accounting for a range of productions including including West End musicals & plays, large and mid-scale touring productions and smaller productions including fringe and small-scale touring. Our services include:


  • Budget consultation;
  • Submission of VAT returns;
  • Submission of tax relief applications;
  • Weekly invoice payments;
  • Tracking and reconciliation of accounts, credit/debit card accounts and petty cash;
  • Profit and loss projections based on gross potentials and historical data;
  • Payroll
  • PAYE services for BECTU emplyees;
  • Weekly reporting to producer/general manager;
  • Production bookkeeping;
  • End of production accounts;
  • Preparing and distributing royalty statements;
  • Distributing royalty payments;
  • Preparing and distributing four-weekly accounts;
  • Negotiation and contracting of Certified Accountant.


DLAP Ents will secure pre-production fee and a weekly operating fee based on the size of the production.

As commercial producers working in the UK touring sector, DLAP Ents have strong relationships and connections with every major theatre and their booking staff (including Chief Executives) around the United Kingdom and The Republic of Ireland. Our services include:


  • Liaising with producer to identify target theatres and dates;
  • Advice on pre-production and operating budgets;
  • Profit and loss projections based on gross potentials and historical data;
  • Negotiation of headline financial deal at each venue;
  • Advice on venue settlements and contras;
  • Contracting venues with headline terms (including royalties, box office split, staffing, performance scheduling, payment terms, complimentary tickets, company comps, sound desk details, technical contra details, marketing contra agreements, on-sale dates, settlement details).


DLAP Ents will secure a weekly operating fee based on the size of the production. We cater for all sizes of productions including sit-down runs, weekly touring (musicals and plays), split week productions and one nighters.

DLAP Ents offer bespoke General Management services to a variety and range of productions including West End musicals & plays, large and mid-scale touring productions and smaller productions including fringe and small-scale touring. DLAP Ents ensure that all productions are realised on time and budgets are adhered to. Our services include:


  • Financial management and budgeting;
  • Organising and attending production meetings;
  • Management of workshops and readings;
  • Negotiation and contracting of creative team;
  • Negotiation and contracting of company (cast, stage management, production staff);
  • Co-ordination of casting process;
  • Overseeing physical (set, costumes, props, wigs) build and sourcing;
  • Negotiating and contracting orchestra and orchestra fixer;
  • Marketing and press campaign management;
  • Travel and accommodation booking;
  • Liaison with all members of the company pre-rehearsals and during holiday breaks;
  • Liaison with all members of the creative team;
  • Liaison with Production Manager;
  • Organising transportation of equipment to/from rehearsals/venues;
  • Rehearsal co-ordination;
  • Disciplinary proceedings;
  • Press Night/Opening Night co-ordination and management;
  • Insurance management;
  • Working with Production Accountant to prepare payroll, statements, accounts and tax relief;
  • Merchandise management;
  • Profit and loss projections;
  • Visiting the production where necessary in order to support production staff;
  • Lead on all elements of day to day management of the production;
  • Responding to all technical difficulties or emergencies;
  • Advice on commercial transfers.


We work with each production to identify their individual needs to create a management package that works well with and compliments the production company, as well as the marketing/press teams. DLAP Ents will secure a pre-production, post-production and weekly operating fee based on the size of the production and the agreed management package.